Following Goggle Panda 2.2 update, we have noticed a significant jump in some of the search engine rankings in for the sites we look after. Some pages are up 23 places. We haven’t seen much change in the page one key words but in secondary key words which were previously on pages 3/2 have jumped to page 1/2.
Not only have our websites changes but the competitor sites we follow have also shuffled, some up and some down. Mat Cutts from Goggle said at a Search Marketing Expo in Seattle said
Panda is the nickname for changes that Google made to its algorithm that were aimed at improving search results, but have hurt many sites whose rankings have plummeted. Google has already made some changes to Panda and is working on Panda 2.2, said Cutts, who is a software engineer at Google.
“Don’t consider it finished,” he said. Google will continue making improvements at least through the end of the year.
Our experience shows the continued importance of high quality unique content which adds real value to the users experience, without adverts.
So what is good quality content?
Goggle has published clear guidance on More guidance on building high-quality sites. This requires website owners to consider carefully the content that they publish, especially owners of e-commerce sites. No-longer is copying the manufactures description going to work because they have too much duplicate content. You have to be created by adding reviews and customer assessments of products.
Has your site been affected by Panda 2.2, if so please let us know.
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Search Engine Optimisation (SEO) is essential in order to get higher ranking in the major search engines such as Google, Yahoo and Bing. A higher position in the search engines will drive your customer enquiries and sales.