Though the world of small business SEO can seem confusing, there are several very simple ideas that you should consider. When you have a small business, you need every edge you can get to increase the number of customers coming to your door literally or figuratively. With the right keywords and meta tags, your website will come up toward the top of the search engine results page, and more potential customers will find your website.
More people than ever are on the internet. Yet, when the average user performs an internet search, over 90% of the time that person only looks at the first search engine results page. If your small business isn’t coming up on this first page for your chosen keywords, then you’re losing out on these potential clients.
Small business SEO is more complicated than simply adding the appropriate keywords to your website. At one time, the search engines looked only at the meta data on your website, so web developers added a large number of keywords to this area of the websites they developed. Now, you’ll want to combine the words in the meta data with keywords in your website, as the meta data points the search engines to the keywords within your website copy.
To choose the keywords that work best to optimize your business website, you’ll need to do some research. Though you might use one phrase when searching for your business, your potential customers might use a different set of words for their search. There are a number of tools online you can use to help with your search engine optimization.
When the internet was in its infancy, a website owner only had to evaluate their rankings in the search engine results pages once a month. Now, you want to check at least once a week, if not daily to be sure that your keywords are still bringing your website to the front page of the search engine results pages. You can use an analysis website to check the keywords your customers are using to find your website. There are a number of free analytic websites that you may choose, or your hosting account may come with a statistics utility that will give you that information and more including the number of visitors you get on your website.
Search Engine Optimisation (SEO) is essential in order to get higher ranking in the major search engines such as Google, Yahoo and Bing. A higher position in the search engines will drive your customer enquiries and sales.