Social Media Optimisation (SMO) is the use of social media activity with the intent of attracting unique, targetted visitors to online content. SMO is one of two main online methods of website optimisation, the other method is Search Engine Optimisation (SEO).
Social Media Optimisation can be broken down into two categories or methods:
Adding social media features and applications to the webpage content itself. This might include RSS feeds, social news, user rating, polls or sharing buttons and social bookmarking.- Promotional activities in social media. As well as promoting a websites content through social media, users may promote content through blogging, commenting on other blogs, participating in communtiy discussion groups, and posting status updates on social networking profiles such as Twitter, LinkedIn and Facebook.
The primary focus of SMO is on driving traffic from sources other than search engines. By promoting a website through social media, that sites rankings may also improve in the search engine results pages (SERPS).
SMO is in many ways simillar to the technique of viral marketing where word of mouth is created not through friends or family, but through the use of social networking, sharing and bookmarking.
Social Media optimisation should be considered a vital part to a companies SEO strategy and will undoubtably increase the amount or targetted traffic to your website and also help build brand awareness.
Small Business Search Engine Optimisation offers various, affordable Social Media Optimisation Packages that increase the volume of traffic to your website and help your website move up the search engine rankings.
As with our Search Engine Optimisation packages & SEO Training packages, we build bespoke Social Media Optimisation packages tailored to your requirements. If you would like to find out more information about our SMO packages, please get in touch.
For a free, no obligation quote, simply complete the quote request form or give us a call 0845 0944 517.
Search Engine Optimisation (SEO) is essential in order to get higher ranking in the major search engines such as Google, Yahoo and Bing. A higher position in the search engines will drive your customer enquiries and sales.